Flowers on Valentine’s Day are expensive. Insert ‘duh’ here. I’ve struggled with that a lot. Should I really spend that much money on flowers? Wouldn’t I be smarter to take that same money and do something else for my wife? Sound familiar to any of you men out there. I feel guilty every time I question the logic of paying the inflated price, but that’s what I do. Continue reading
Do customer service stats matter anymore?
In the era of Chief Customer Officers and customer centricity as a near religion I almost fear to ask that question, but I have to. I wonder if we haven’t created a multi-billion-dollar industry that serves us up a bunch of information that just isn’t that useful. Continue reading
I was working my way through one of Seth Godin’s Ship It journals and I came across a little nugget on having effective meetings. I’ve read it before, but sometimes a refresher is just what you need to … well, get refreshed. I’ve been a little meeting fatigued lately and I needed this. I’m sure you’ve seen this before, too, but maybe, like me, you could use a refresher. Continue reading
Today the Globe and Mail announced that it will begin to charge for online content in the fall, following the lead of the New York Times. My gut reaction is to move on from the Globe and seek out my online news elsewhere. I, like so many others, have come to expect this – among so much else – for free. Continue reading
Good user design is about getting out of the way and letting people interact with each other. I think this is the key to good digital marketing with when we create a community interface.
I recently read an article about design sensibilities a Facebook in Fast Company. In it, Chris Cox, VP of product said, ” we don’t want people to remember their interactions with Facebook, we want them to remember their interactions with their friends and family.”
This makes so much sense to me. I love it.
We demand lower taxes, but we don’t want long line ups when we go to renew our passport or driver’s license.
We don’t like to hear stories of big companies exploiting workers, but we want lower prices at Walmart.
We don’t want to contribute to harming the environment, but we want fruit and vegetables shipped to us out of season.
We want a lot, sometimes there’s a choice.
I’m watching a woman sitting across from me on the train reading a book that I have read and it makes me wonder … How is she experiencing it? What are the pictures she sees in her mind as she brings the story to life? Do the characters look the same? Do the voices sound the same?
I doubt it. Her experience, her background, all of her points of reference are different than mine. How could they come together to create the same images?
That makes me wonder about my work out in the world. Does it create the images I intend it to?
What do you do to check that you are creating the images you intend to?