Good user design is about getting out of the way and letting people interact with each other. I think this is the key to good digital marketing with when we create a community interface.
I recently read an article about design sensibilities a Facebook in Fast Company. In it, Chris Cox, VP of product said, ” we don’t want people to remember their interactions with Facebook, we want them to remember their interactions with their friends and family.”
This makes so much sense to me. I love it.