Don’t choose bold if you’re not

Choosing a strong, bold brand to stand out is a great strategy. Choosing that path and then watering it down when you get nervous is worse than choosing the mediocre to begin with. It confuses staff and customers alike and no one knows what you stand for.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s