Book review: Six Pixels of Separation

Wow, what a month. Did anyone see where August went? I discovered some new levels of busy in the last full month of summer and it took me much longer to get through the second of my 12 marketing books challenge than anticipated.

It’s a funny coincidence that the book is Mitch Joel’s Six Pixels of Separation and just recently Mitch blogged about the challenges of keeping up with your planned to do list.

I was not surprised that I enjoyed Mitch’s book; I have been a fan of his blog and podcast of the same name for years. Those active in the social media space will not find a lot that they haven’t heard elsewhere – especially if they follow Mitch, but where this book really excels is at talking to it’s target audience: business owners and executives who are unfamiliar with the social landscape. In fact, I decided early on that I needed to buy copies for some senior people in my company in the hopes that it would lead to better conversations.

Mitch does a fantastic job of showing business owners exactly why they should be using social media to grow their business. He also offers a good amount of how to for the do-it-yourselfer. If you are an entrepreneur or a business leader and you think you should be using social media, but don’t know why or how, buy this book. You will not regret it.

In it, you will find a guidebook to engage your audiences in an authentic, sustainable way. Why not give it a go and see what happens?

Stay tuned for the next book in my little odyssey.


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