The Starbucks holiday cups are back! The Starbucks holiday cups are back!
Maybe it’s sad, but I get a warm feeling every time I walk into my local Starbucks the first time after they start using the holiday cups.
I think it has to do with a perfect marriage of experiences. Starbucks sells an experience. Part of that experience is the warmth of a cup of coffee, the warmth of a consistent experience. The holidays, for those who celebrate, also offer a feeling of warmth and familiarity. Memories of childhood, of more carefree times, of expectation.
Lots of companies try to capitalize on the holidays at this time of year. It doesn’t work for all, or many of them. It does work (for me) for Starbucks.
That up of coffee, the first one in the holiday cup, is a little warmer, a little better than the ones leading up to it.
What do you think about this particular marriage? Who do you think has it right?