It got me wondering why; why do so many good ideas go nowhere? After reading Ms.Kirby’s blog post, I realized it was because we weren’t killing enough of them.
The tricky part is how to do it. How do you choose which good ideas to kill?
Leave the ego at the door
The task of plucking the right ideas from a pool of many becomes particularly tricky when you are not only the one deciding which ideas get approved, but also a contributor of some of the competitors. We all have a natural bias to think our ideas are the great ones. We’ve done a great job of preselling ourselves. It is so important to be careful to remove the ego from the process and have a way of objectively evaluating each idea. Otherwise it becomes someone’s pet project list, and that drives people out the door.
Make it transparent
Transparency is key. Make sure everyone knows what you are trying to achieve (presumably, these are your core business objectives) and how you will determine the best ways to do it. That’s not to say that, as a leader, you can’t occasionally buck convention and go with intuition, but you better be able to explain how you made that leap, and if it fails, take responsibility.
It’s also key to help people understand that you do kill good ideas, and why you do it. Understanding that their idea wasn’t scuttled because it was bad can help cushion the blow in many cases.
I am going to try this out. I have high hopes it will help at home as well as work; maybe getting a few projects off the list will help me to get some others done, finally.
How about you? What good ideas can you kill today?